6 of the Most Highly Underrated Tools in Inbound Marketing
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- Inbound Marketing is a diverse and versatile methodology. Incorporating everything from design and branding to writing and lead generation tactics, there are a variety of different tools and methods you can use to achieve your goals, but it's no secret that some seem to get more attention than others.
With this thought in mind, I took to the streets -- Well, actually just the IMPACT office -- to pick our team members' brains on this question: What’s the Most Underrated Tool or Method in Inbound Marketing?
HubSpot Workflows: “HubSpot's workflow tool is one of the most powerful Inbound Marketing Tools, but sometimes it most definitely, gets overlooked. I've used the tool to create workflows ranging from a unique referral program and dealer sign up program (that loads into an interactive map), down to basic lead nurturing programs that provide value for the user. If you think outside of the box the applications can be immensely powerful.” - Vin Gaeta, Account Strategist
Compressor.io: From a creative standpoint, I think the most underrated tool is compressor.io. It’s a really powerful online tool to help anyone reduce the size of an image and save it properly for web. Image optimization can sometimes fall on the backburner for many people under a time crunch, leading to poorly performing sites and a lot of frustration from the user.” - Joe Rinaldi, Creative Supervisor
Google Analytics User’s Flow: There’s so much detail available in Google Analytics, but I think the User Flow sorted by source is one of the most important for analyzing your successful pages and current buyer’s journey, as well as optimizing for higher conversions.
By taking a look at a source and the most common paths your visitors take through your site, you’ll end up with a list of pages to take a closer look at. From there you can edit content, or add CTAs for the most relevant premium content, essentially increasing the chances of converting people on the path you already know they are taking." - Katie Pritchard, Account Strategist
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